We Accidentally Discovered a Conversational SEO Trick
Discover how shared ChatGPT conversations are showing up in Google - and how you can use that to your advantage!
And it started with a simple Google search!
The Surprising Discovery
Recently, we stumbled upon something interesting. We were researching ChatGPT's MCP implementation, so naturally we Googled "ChatGPT MCP." But to our surprise, right there on the first page was a link to a shared ChatGPT conversation about MCP in general.
This wasn't intended to be a "source of truth", yet Google ranked it prominently alongside official links and relevant blog posts.
That got us thinking...
Why This Format Might Make Sense
When we looked at this closer, we realized these shared conversations are actually genius for users:
- You can follow along with someone else's thought process, without having to think about followup questions
- You can continue the conversation and branch off with your own questions, if you have any
- The conversational tone is incredibly easy to follow
- No account required - anyone can peek into a conversation, even with state-of-the-art AI
People might already deliberately search for topics like "ChatGPT [search_term]" to find these shared conversations. And why wouldn't Google rank them if they're genuinely helpful?
Our EduBase Experiment
So we thought to ourselves: What if we tried this approach with EduBase? We could seed some common questions we actually receive and see how the conversations naturally evolve.
Therefore, we created several conversations with questions that are similar to real user scenarios and inquiries:
- Registration-free compliance testing - Is EduBase good for creating tests with certificates without user registration?
- API capabilities overview - What can you actually do with EduBase's API?
- MCP-powered digitization - Can you digitize exams using EduBase's Model Context Protocol?
- AI question generation comparison - How does EduBase's AI compare to other solutions?
- Mathematical semantic evaluation - Research into EduBase's math capabilities
- Security features comparison - EduBase vs Moodle/Canvas for online exam security
- University calculus suitability - Whether EduBase works for higher education math
- Parametric questions with LaTeX - Evaluating advanced mathematical question generation
Why We Think This Matters
We believe we might be seeing the early signs of how information consumption is evolving. If you think about it:
- Good conversations might be more useful than articles because of the natural Q&A format
- Users don't have to think about follow-up questions - they can see how someone else with the same intent explored the topic
- You can pick up where the conversation left off if you want to dig deeper
- This format handles complex topics better than traditional blog posts, and is already becoming more natural for users by each passing day
Conversations essentially let you "relive" someone else's learning journey.
This could be a short-lived SEO gimmick that fizzles out quickly - or an early glimpse into how people will discover and consume information in an AI-native world. When our users face complex questions around edtech, integrations, or compliance requirements, conversational exploration could often provide better answers than lengthy and detailed blog posts.
We're experimenting with this approach now and excited to see where it leads.
Want to Try This Yourself?
If you're curious about exploring shared conversations, try adding site:chatgpt.com/share/* to your search terms. You might be surprised what you find.
And if you decide to experiment with creating your own conversational content, we'd love to hear about your results!
What are your initial thoughts? We're always curious to hear from others exploring the intersection of AI, education and content strategy.
Let us know at info@edubase.net!